Clarity
Understand the blocker.
Founder Story
Meet Liuba Doga, founder of Singing Attitude
Liuba Doga built Singing Attitude for adults who want to understand what is blocking their voice before committing to more lessons, tips, or guesswork.
Her work combines diagnosis-first vocal technique, classical training, performance experience, and a calm online coaching style designed for singers around the world.
Recommended first step: start with a clear evaluation, then choose lessons, video feedback, or deeper coaching based on what your voice actually needs.
Meet Liuba
A calm, direct way to understand your voice
Many singers arrive with the same feeling: something is not working, but they cannot tell whether the cause is confidence, tension, breath, pitch, range, register breaks, or fear of being heard.
Liuba’s first job is to identify the real blocker. From there, the work becomes clearer: what to release, what to stabilise, and what kind of support makes sense next.
Watch Liuba explain how Singing Attitude approaches voice, confidence, and technical clarity.
The method
The Singing Attitude Method™ starts with clarity
The method is built around speech-based vocal principles, healthy coordination, smoother register transitions, and expressive ownership. Its five-stage shape gives singers a clear map instead of disconnected tips.
Release
Reduce unnecessary strain.
Balance
Stabilise breath, tone, and coordination.
Expansion
Build range, colour, and expressive choices.
Ownership
Sing with more confidence and control.
The Evaluation is usually the entry point because it identifies where the singer is on that map before deeper coaching begins.
Background
Training and performance background
Liuba’s coaching is shaped by formal classical training, professional performance experience, 17 years of vocal coaching, continued development with Dave Stroud in Los Angeles, and years of online vocal education.
In 2023, Liuba received the UNESCO Trophy in Moldova for her contribution to cultural and spiritual heritage.
- 17 years of vocal coaching experience with adult singers, performers, and developing voices.
- Professional development and vocal coaching study with Dave Stroud in Los Angeles.
- Two formal degrees in choir conducting and opera singing from the Moldovan National Academy of Music.
- Performance experience with the Moldovan National Opera and Ballet Theatre.
- Multiple television appearances as a singer, performer, and vocal expert.
- Awarded the UNESCO Trophy in Moldova in 2023 for contribution to cultural and spiritual heritage.
- Online coaching in English, Russian, and Romanian.
How the founder story connects to your next step
Start with the blocker, then choose the right support
Singing Attitude is designed so singers do not have to guess which product they need. The first step is clarity: understand what is happening in the voice, then choose the right level of support.
Recommended first step
Evaluation
Best for new singers who want a clear diagnosis and written next-step plan.
Start with an EvaluationWhen you have a clear clip
Video Feedback
Best if you already have a recording that clearly shows the issue and want targeted comments.
See Video FeedbackFor deeper live support
Coaching
Best when the blocker is understood and you want deeper live support.
Explore CoachingDeeper support can include lessons, Lab-style accountability, or ongoing coaching once the first diagnosis is clear.
Stay in touch
Get the 5-minute warmup ritual
Not ready to book yet? Receive a calm warmup ritual and a short introduction to the Evaluation, Video Feedback, and coaching path.
A softer option when you want to stay close before choosing a paid first step.
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For coaches and educators
Exploring the method professionally?
If you teach voice, lead singers, or support performers, the professional pathway sits separately from the student journey and starts with an application rather than checkout.
Next step
Start with clarity, not guesswork
If you are unsure what is blocking your voice, begin with the Singing Evaluation. If you already have a clip that clearly shows the issue, Video Feedback may be the better first step.
Choose the first step that feels calm, clear, and proportionate to what your voice needs now.