Founder Story

Singing Attitude was built as an online-first studio for adults who want steady, expressive voices without strain. Liuba Doga’s work blends calm, technical precision with expressive freedom, so singers can stay consistent even when they train across time zones and busy schedules.

The method: Speech Level Singing® foundations

Speech Level Singing® (SLS), developed by Seth Riggs, is a globally recognised approach for healthy vocal coordination and smooth register transitions. Liuba applies these principles to help singers keep their voice balanced, connected, and expressive, especially in online settings where clarity and stability matter most.

International training & pedagogy

Liuba trained with master SLS teacher Dave Stroud (trained directly by Seth Riggs) and completed advanced teacher development in an international studio environment. Her pedagogy blends precise technical cues with language-sensitive coaching, so students can build confidence in English, Russian, or Romanian.

Singing Attitude has been recognised internationally for its contribution to vocal education since 2020.

Classical foundation

Liuba holds two formal degrees (choir conducting and opera singing) from the Moldovan National Academy of Music and has performed with the Moldovan National Opera and Ballet Theatre. That classical foundation informs the structure of her modern online coaching—breath, resonance, and long-term vocal health.

How it helps students today

The online-first studio model guides singers through a clear path:

• Online Singing Evaluation: map technique, tone, and priorities with a clear plan.
• Video feedback coaching: get drills and next-step checklists after each upload.
• Targeted courses: build specific skills across technique, tone, and performance pillars.
• Lab Membership: join weekly live sessions, community, and accountability.
• Premium 1:1 lessons: add deeper support when needed.

This structure keeps progress measurable and sustainable, no matter where in the world you’re training.